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How to Measure Outdoor Advertising Campaign

Measuring the Performance of Outdoor Advertising So what do you think are the ways of measuring outdoor advertisement? How exactly are you going to track…

Outdoor Advertising in India

Top 5 Emerging Technologies of Outdoor Advertising in India

Did you know that the Indian millennials comprise around 65% of the total population of our country? As nearly as 2021, India will witness being…

Online Reputation Management

Online Reputation Management – From Consistency to Conversion

"It takes many good deeds to build a good reputation, and only one bad one to lose it." - Benjamin Franklin After spending years of…

Digital Marketing

Role of Digital Marketing in the SMEs Sector

The 21st century is the age of Globalization and the Internet. Our lives revolve around it and are almost incomplete without it. Since we spend…

Brand Reputation

5 Tips to Manage and Improve Brand Reputation

The fight for supremacy for businesses is getting tougher by the day. Today the global marketplace is open to any business from any corner of…

ooh advertising

Outdoor advertising Ruling The Roost

According to Nielsen Report, OOH Ads have been successful in achieving high levels of engagement.  When the world and the leading business are busy grabbing…

Art of branding

The Art of Branding

How to get noticed in the crowded market is the question. Especially in today’s markets which are not just physically spread across a location but…