If you can’t track it, then you can’t improve it is the logic. The presence of digital media can never be a standalone and its measurement with Google Analytics goes hand in hand. We at imsonline.net help our clients to not only get tracked, but we also assist them in decoding the broad level as well as detailed treasures hidden in the Google analytics tool. Internet behavior is a collection of many micro-moments and actions that become a valuable signal to the advertiser. While the user on the internet surfs and visits your business website or app, his behavior decodes a lot of information that guides the advertiser to brace up his campaign to meet the success he has set for his campaign. Google Analytics maps, customer behavior in detail and creates a profile for a user action that is must information in the digital advertising arena.
If you are using digital advertising, it will remain incomplete if you are not using the intelligence statistics that Google Analytics provides. The analytic tool which was introduced in 2005, helps in refining the web presence as well as getting the best results out of web advertisements. The analytic tool provides a detailed visitor profiling picture. The analytics throws light on which location the user is coming from, how long he stayed on the site, did he return again and much more detailed statistics. It allows the marketer a valuable input to organize and target his internet message either via the website or any other social advertising.