“Creativity” in a traditional billboard advertisement! Yes, that’s exactly what we are talking about. We know what you are thinking right now. How such a seemingly dull, age-old hoardings that you have been seeing during your daily commutes be so creative that will make you stop and notice? What is so unique about these billboards that you can’t help notice (and may even click a selfie to show off!) Well, for regaining your trust in the billboard advertising we have compiled top 15 billboard advertisements that ooze creativity and are sure shot head turners!
15 Most Creative Billboard Ads From Around the World
1. Nationwide Insurance – USA
Trust it or not, this billboard isn’t an advertisement for paint. This advertisement is entirely part of the Nationwide Insurance’s “life comes at you fast” series. This billboard utilizes the paint to drive the trademark home. As it is apparent, the paint looks as it streamed down off of the billboard, guarding the side of the building, the parking garage, and even two or three autos beneath.
Now that you a have raced your way through these 10 amazingly creative and intelligently designed billboard ad examples, can you think of anything innovative? Let us know in the comment section.
2. Allstate Car Insurance – Marina Tower, Chicago
Source: We Love Ad
This ‘make-believe’ billboard ad would make anyone think that the car is going to fly-off from edge of the storied Marina Tower cark-park. In reality, the hanging car is part of the billboard installation positioned cleverly with such accuracy so as to create the illusion. By the way, whoever is the car owner is certainly not under control.
3. Formula Toothpaste – Indonesia
This specially designed billboard was set up to convey the message that Formula toothpaste “builds strong teeth”. As it can be noticed instead of portraying a beautiful model with white sparkling teeth, the ad showcases a man with very strong teeth who’s depicted tearing the advertisement off from the hoarding’s metal structure! The product’s USP is conveyed in an easily relatable manner and the effective communication through innovative display takes it among the best creative billboards list.
4. Oldtimer – Austria
Would you miss this billboard ad while vrooming along the highway? Well, it will be a difficult proposition for any driver to miss this exceptional billboard while entering this tunnel in Austria. Drivers are bound to drive through this billboard while staring at it. So, it creates a long lasting impression on the commuters.
5. Tylenol – Toronto, Canada
This billboard was created in such a way that portrays Tylenol can help reduce a severe headache and gets you “spring back to normalcy”. With the creative design of a wrecking ball, the billboard effectively portrayed the severity of a headache while establishing the healing power of Tylenol.
6. Panasonic – Indonesia
For promoting Panasonic’s nose hair trimmer, this billboard was set up directly behind power lines. It utilized the cable to portray how badly this individual needs Panasonic’s nose hair trimmer while also adding some quirkiness and humor for the viewers.
7. The Economist – UK
This ‘intelligent’ billboard could sense when someone walks below the light bulb, the bulb turns on and glows suggesting that if you read The Economist, it will help you spark new/ great ideas! Again, using motion sensors and adding a dash of creativity and commonsense has played the trick in making this billboard rank among the very bests in creative advertising
8. Maker’s Mark Whiskey – USA
Source: Business Insider
Here you can see a bottle of Maker’s Mark Whiskey pouring its contents from the bottle, off of the billboard, and into an 18-wheeler stationed below — that’s right, you need an entire 18-wheeler full to feel satisfied. Drink Responsibly.
9. Nike – Toronto, Canada
The caption, “Ready for your: 45?” refers to the average amount of time that a hockey player spends on the ice per shift. The billboard is obviously being pulled by the tugboat, but the image on the billboard suggests that this man is actually pulling the tugboat. In other words, he has been training with Nike gear and is ready for his: 45 … are you?
10. Adidas – Vienna
This billboard was set up just before the commencement of the Euro Cup soccer tournament held in Vienna in 2018. It stars the world’s best goalkeeper (at that time) Petr Čech. Even, you can see the billboard is placed directly before the Prater Ferris wheel. As an outcome of this brilliant idea, it seems that Petr Čech is actually protecting the wheel. The innovative thinking put together in this creative billboard grabbed popular attention and boosted the branding manifold.
11. UTEC – Lima, Peru