The world is on the move so should be the advertising. Do you recall watching your favorite star on that big billboard while on your way to the airport? Or do you remember reading the backside of the bench selling with a simple liner? Well, that is OOH. Outdoor Advertising is capable of giving a stand out presence to the product. It has a great ability to get the product noticed and established at a lightning speed. IMS is one of the leading outdoor advertising agency in Delhi & Kolkata provides best places for gantries, billboards, pole kiosks and many more. The advent of technology today allows the customer to interact with the help of the mobile or Wi-Fi, and so marketers are finding it a good economic tool to take their message to the market. The out of home (OOH) marketing is dedicated to getting the attention of the consumer while he is on the move.
Digital OOH advertising (DOOH advertising) intercepts consumer’s active time with the focused message at a time when the consumer is in a very receptive mode. The outdoor advertising requires a deep knowledge of consumer mindset and location relevance. DOOH media benefits location owners and advertisers. It engages the customer or audience in large numbers with the message penetrating effectively ensuring the customer notes the message definitely yet at his own pace. We at IMS believes in keeping a watch on the pulse of the market and keep innovating our service offerings based on the demands of the market to keep our clients right ahead of the competition. Innovative Media Services is an outdoor advertising agency in Kolkata and Delhi. We offer Billboards, Pole Kiosks, Gantries & Foot Over Bridges, Malls & Multiplexes, Airports & Stations, and Transit Media as part of our OOH services.
There is a reason why OOH works over prime TV spots. The top TV spots are usually after work advertisements which might have a tired customer watching it passively just before his favorite program. There is a huge possibility he has shut his mind after a long day of travel or work and just catches his favorite show and ignores the advertisement spots. The various type of outdoor advertising promises to grab the customer’s attention at his most alert time. The traditional TV advertisers recognize this hurdle of the prime spot advertising and have always looked at OOH as a substitute with enormous impact. Besides matching the result, the OOH offers a huge cost advantage. The usage of OOH advertising such as billboards and displays for advertising or promoting a brand is far less expensive than booking a prime advertising spot on TV, radio or newspaper.
In advanced advertising markets such as the US, billboards remain the predominant representation of OOH advertising. The billboards display of local ads amounts to about 73%, while 18% of national advertisements and 9 percent of public service advertisements are seen on the billboard ads. The OOH advertising industry in the USA is spread over 50 states and has around 2,100 operators today.
OOH advertising joins the qualities of varying media correspondence with the permeability of open air. The medium has a capacity to guarantee that the promoters communicate as the need should arise to reach customers with normality and over various dayparts. We convey groups of onlookers in changed attitudes which improves the response rate and furthermore gathering of people’s review.
The shopper connects that this medium offers is awesome as it follows the buyer wherever they are making it an effective presence in multi-day of the life of a customer. This new medium is tied in with making new primetime — throughout the day primetime. The thought is to draw in and speak with the shopper on various occasions of the day while he is engaged with various exercises; be it at work, shopping or at recreation.
Outdoor media advertising functions admirably to promote your item in particular geographic zones. While billboards, transit advertising, and ads on bus benches can be extremely viable for the entrepreneur, any fruitful outdoor battle starts with your own area’s signage. Your creative outdoor advertising design is regularly the primary thing a potential customer sees. Your sign ought to be adequately splendid and prominent to pull in consideration (without being flashy) and adequately instructive to tell imminent customers what’s sold there. Ride around town and watch which signs get your attention. Note which ones don’t. At that point think about the impression each sign gives you. Keep in mind that you never get another opportunity to establish the first connection, so give this vital advertising apparatus your best attempts.
In case you’re associated with a business that has an armada of vehicles directing conveyances or giving a service, your organization’s name, logo, and telephone number ought to be plainly visible on the vehicles. It’s free advertising that enables you to expand your presentation in your market.
Billboards are best when finding near the business actually gets promoted. On account of their staggering expense, they’re normally used to contact a substantial group of onlookers, as in political campaigns. They’re probably going to be excessively costly for most little firms, and a few networks have strict statutes overseeing the situation of billboards. In Vermont (a state in the US), for instance, they’re denied.
More often than not, the advertising comprises of basic two-shading fine art with your organization’s name, brief copy portraying the product or service, address and telephone number. Rates and terms change contingent upon the city you’re in. Call your city’s mass transit office or neighborhood bus organization to discover who rents advertising space on their bus-stop benches. Some outdoor advertising agencies in Delhi & Kolkata likewise handle this sort of advertising. Transit advertising on buses and taxis reaches loads of individuals, particularly suburbanites. Your promotion is profoundly visible, and market research on transit advertising demonstrates that it’s exceptionally viable.